Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Fiat launches the Eco-Drive Challenge

The Fiat Eco-Drive Challenge. Launched in London this week by Jodie Kidd. But as we reported earlier today, Fiat are also getting in to the Eco-Car thing in a big way with their joint venture with BMW, which will see the relaunch of the Isetta and Topolino marques.

Porsche Cayman (2013) first official photos of 981

One of our favourite Porsches on sale is being replaced – and this is it: the new 2013 Porsche Cayman. Essentially a tin-top coupe Boxster, the new 981-series Cayman was unveiled today in the fitting location of Los Angeles. It's the Mk2 Cayman, after 2005's original first spawned a Boxster coupe for the sub-911 masses.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.